Ferrari Amalfi Experience in Puglia With Women In Wheels: A Two-Day Immersive Drive Defined by Performance, Luxury and Connection

There are experiences that sit firmly in the world of luxury, and then there are those that redefine it entirely.

The Ferrari Amalfi Experience in Puglia did exactly that. Set against the backdrop of southern Italy’s most captivating landscapes, this was not simply a test drive. It was a curated journey into what modern Ferrari ownership represents today.

At the heart of the experience was the unveiling of the Ferrari Amalfi. Positioned as the successor to the Roma, the Amalfi brings together performance and refinement in a way that feels both effortless and intentional. Guests were invited to explore this first-hand across two days of driving, connection and elevated hospitality.

A Setting That Elevates the Experience

Hosted at the iconic Borgo Egnazia, a five-star retreat in the Itria Valley, the environment played a defining role. The property blends traditional Apulian architecture with contemporary luxury, offering a setting rooted in authenticity yet designed for modern comfort.

From olive groves to stone pathways, every detail reinforced a slower, more intentional pace. This was not about rushing between moments. It was about fully experiencing them.

Ferrari Amalfi & Women in Wheels

The experience centred around two curated test drive sessions, each designed to showcase a different side of the Amalfi.

Guests navigated open-road routes carefully selected to highlight the car’s balance of power and control, while a private road session offered the opportunity to explore its performance at a higher level in a safe, controlled environment.

With expert guidance from Ferrari instructors and routes developed alongside professional drivers, the driving element felt both exhilarating and refined. It was not about pushing limits recklessly, but understanding precision, responsiveness and confidence behind the wheel.

More Than Driving

What sets experiences like this apart is the layering of lifestyle and culture alongside performance.

Beyond the driving, the itinerary included curated dining, wellness-led activities and immersive cultural moments. From Apulian cooking classes to light installations inspired by local traditions, every element was designed to connect guests more deeply to the region.

It created a balance between adrenaline and stillness, between energy and calm.

The Power of Shared Experience

Perhaps the most impactful part of the experience was not the car, or even the setting. It was the people.

Bringing together individuals from different industries, backgrounds and countries, the event created a space for genuine connection. A shared appreciation for design, performance and excellence became the common ground.

This is where experiences like this move beyond product launches. They become platforms for community.

A New Standard for Automotive Experiences

The Ferrari Amalfi Experience sets a clear benchmark for how automotive brands engage today.

It is no longer enough to showcase a car. The focus has shifted towards creating meaningful, immersive environments where guests can connect not only with the product, but with a lifestyle and a network.

What our Ladies had to say about the car and the event:

Representing Women in Wheels at the recent Ferrari Amalfi launch in Puglia offered a rare opportunity to experience not only a new model, but the full expression of Ferrari’s brand philosophy.

Hosted at the exceptional Borgo Egnazia, the two-day programme was carefully structured to balance technical understanding, driving experience, and hospitality.

Event Experience & Organisation:

The event was executed with a high level of precision and attention to detail throughout.

Day one began with a seamless arrival and accreditation process, followed by a welcome lunch that set a relaxed yet refined tone. The afternoon was centred around structured test drive sessions, each preceded by a clear and informative briefing. This ensured that drivers approached the experience with confidence and a strong understanding of the vehicle’s capabilities.

The inclusion of collateral activities alongside the driving programme added depth to the experience, allowing guests to engage beyond the vehicle itself. The day concluded with an elegant aperitif and dinner, reinforcing Ferrari’s ability to combine performance with lifestyle.

Day two provided a second, extended driving session, an important and well-considered addition. This allowed us to build familiarity with the car and experience it more intuitively, rather than forming impressions based on a single drive. It would have been nice to get the car into sports mode but I did get the Instructer to provide some laps at full throttle.

Overall, the pacing of the event was particularly noteworthy. It avoided the common pitfall of over-scheduling, instead allowing time for reflection, conversation, and genuine engagement.

Vehicle Review: Ferrari Amalfi:

The Amalfi represents a refined evolution within Ferrari’s grand touring category.

From a driving perspective, the vehicle strikes a compelling balance between performance and usability. The V8 engine delivers strong, responsive acceleration, while maintaining a level of composure that makes the car accessible across a variety of driving conditions.

Handling is precise and confidence-inspiring, particularly on the varied road surfaces and scenic routes of Puglia. The chassis feels well-balanced, offering both agility and stability without compromising comfort.

One of the most notable aspects of the Amalfi is its duality. It is capable of delivering the excitement expected of a Ferrari, while also functioning as a refined grand tourer suitable for longer journeys. This makes it particularly appealing to drivers seeking both performance and practicality.

The interior and overall driving environment further support this positioning, offering a sense of understated luxury aligned with the vehicle’s broader character.

The Ferrari Team:

A key strength of the experience was the calibre of the Ferrari team present.

Across all touchpoints, the team demonstrated a high level of professionalism, technical knowledge, and genuine engagement. Briefings were clear and informative without being overly technical, and support during the driving sessions was attentive yet unobtrusive.

The team’s ability to create a welcoming and inclusive environment was particularly notable, aligning well with the values of Women in Wheels and the broader goal of increasing female participation within the automotive sector.

My “Women in Wheels” Perspective:

Attending the Amalfi launch as representatives of Women in Wheels highlighted the continued importance of visibility and inclusion within the automotive industry.

It was encouraging to see a growing presence of women engaging confidently with both the technical and experiential aspects of the event. Ferrari’s approach to hosting professional, inclusive, and experience-led supported this in a meaningful way.

By Allia Khan - Women in Wheels

I had the absolute pleasure of attending the Esperienza Ferrari Amalfi, hosted at the stunning Borgo Egnazia, and it truly exceeded every expectation.

From the moment we arrived, the organisation was seamless and thoughtful. The setting itself is breathtaking - an exceptional backdrop that perfectly complements the elegance and prestige of Ferrari.

Seeing the cars up close was simply unforgettable—they are, without question, works of art.

The driving experience was the highlight: smooth, exhilarating, and incredibly well-managed by the professional Ferrari instructors, who made everything feel both exciting and safe.

Every detail, from the technical briefings to the curated driving routes, was executed to perfection.

A special thank you goes to the Ferrari team for delivering such a refined and memorable event. I would also like to personally acknowledge Tania from Women in Wheels, our wonderful group leader, whose warmth, energy, and attention to detail made the experience even more enjoyable.

Overall, it was an unforgettable journey - beautiful cars, a beautiful drive, and an extraordinary atmosphere. I absolutely loved every moment and would highly recommend this experience to anyone who appreciates excellence, performance, and Italian charm.

By Anna Rossi - Women In Wheels