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Girl Power with GGWraps

Writer's picture: Tania russellTania russell

How GGWraps Broke Barriers and Became the First Latina Vehicle Wrapper in the UK: An Unveiling of Her Journey in the Automotive Industry


Girl Power with GGwraps
Girl Power with GGwraps

The automotive industry, often seen as a male-dominated field, has been experiencing a shift. Women like GGWraps are leading the charge, proving that determination and talent can break through long-standing barriers. As the first Latina vehicle wrapper in the UK, GGWraps not only showcases her artistic skills but also embodies resilience and innovation. Her story is an inspiring blend of passion and hard work, challenging the stereotypes that pervade the automotive world.


As she prepares to share her insights at an upcoming event Girl Power on the 9th March, we look deeper into her journey, the hurdles she has overcome, and the importance of her achievements in the industry.


The Road Less Travelled: GGWraps' Beginnings



GGWraps found her calling in the automotive world early on. Her fascination with vehicles and their aesthetics drove her to explore vehicle wrapping. From a young age, she dedicated herself to mastering the fundamentals of art and design, investing hours to refine her skills before she even touched a vehicle wrap.


Her pivotal moment came when she stumbled upon vehicle wrapping techniques online. After watching transformative videos, she knew this was the path she wanted to pursue. With unwavering commitment, she began to turn her passion into a profession, immersing herself in this unique trade.


Breaking Stereotypes and Challenging Norms



When GGWraps stepped into the world of vehicle wrapping, she faced a challenging landscape rife with stereotypes. As a Latina woman in the UK, she encountered a shortage of diversity within the industry and many preconceived notions about her capabilities. In a field where only 3% of professionals are women, her journey was anything but simple.


Rather than letting these barriers hinder her, GGWraps embraced them as motivation. She believed that her unique heritage and perspective offered something new to the automotive landscape. With focused determination, she developed her brand, releasing distinctive designs that showcased her creativity. Her work didn’t just cover vehicles; it transformed them, setting a new standard in the industry.


The Power of Representation


GGWraps’ journey underscores the critical need for representation in the automotive sector. Her achievements serve as a powerful source of inspiration for young women, particularly those from minority backgrounds who dream of breaking into such fields. She is not just a trailblazer; she is paving the way for others.


By stepping into the spotlight, GGWraps is changing the story around women's roles in the automotive world. Her success illustrates that passion and hard work are the true determinants of success, not gender or culture.


Behind the Scenes: What Does Vehicle Wrapping Entail?


Vehicle wrapping is a delicate balance of artistry and technology. GGWraps uses specialised vinyl film to cover vehicles, which serves both aesthetic and protective purposes.


Every project begins with an in-depth consultation, where she collaborates with clients to materialize their visions. For instance, one of her standout projects involved a full matte wrap for a luxury sports car that not only enhanced its appearance but also added a layer of protection against scratches.


Once she finalises the design, GGWraps meticulously prepares the vehicle's surface and applies the wrap. Her attention to detail is unparalleled, ensuring that each job is completed flawlessly. Statistics show that vehicle wraps can increase brand visibility by over 70%, a testament to the transformative power of her work.


GGWraps at the Girl Power Event : A Chance to Connect


With her notable accomplishments, GGWraps is set to attend the Girl Power event on the 9th March at Podium Place where she will share her insights and experiences. This gathering provides an excellent platform for attendees to learn more about her career as a Latina vehicle wrapper.


Participants can expect to hear about the hurdles she faced, her motivations, and her vision for elevating women's roles in the automotive industry. GGWraps is passionate about encouraging more women to join this dynamic field and break through the glass ceiling, just as she has.



A Legacy of Impact


In a time when gender roles are shifting, GGWraps stands out as a remarkable example of what can be achieved through passion and hard work. Her journey as the first Latina vehicle wrapper in the UK transcends personal achievement; it sends a strong message for diversity and inclusivity in the automotive industry.


As she gears up for Women in Wheels, Girl Power event to celebrate International Womens Day, GGWraps invites all to celebrate the growth of women in automotive roles and the broad opportunities that lie ahead. The industry needs more women like her on the frontlines. With every vehicle she wraps, GGWraps is not just transforming cars—she’s reshaping lives.


Her spirit of resilience and creativity serves as a beacon for the next generation of innovators in the automotive sphere. It is time to honour the extraordinary women who continue to break down barriers and redefine our world.


Here is her own words about GG Wraps


I’m Grissel Méndez also known as GGWraps, and I’m proud to be the first Latina vehicle wrapper in the UK. With over five years of experience in the industry, I’ve built my reputation through dedication, precision, and a passion for transforming vehicles.


I specialise in high-end vehicle wraps, PPF, and custom detailing, having worked with some of the biggest names in the industry, including Urban Automotive and Yiannimize. Through my company, @g_g_wraps UK, I continue to push boundaries, delivering top-quality work while representing Latina women in the automotive world.


My journey is about more than just wrapping cars—it’s about breaking barriers, setting new standards, and inspiring the next generation of female and minority professionals in the industry.






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