Salon Privé at 20: Two Decades of Elegance, Power and Partnership

This September, the iconic Salon Privé celebrates its 20th anniversary — two decades of curating the world’s most exquisite cars, couture style, and unforgettable experiences. From its beginnings as an intimate concours to today’s internationally recognised celebration at Blenheim Palace, Salon Privé has always been more than a car show. It is where beauty meets precision, heritage meets innovation, and community meets pure luxury.

At the heart of this milestone celebration is a partner who shares the same values of excellence and passion: Lockton Performance. Their sponsorship and support — especially through the Salon Privé Club Trophy — symbolises more than branding. It is a statement of commitment to heritage, protection and the people who cherish extraordinary machines.

From Garden Party to Global Stage

Launched in 2006, Salon Privé began as a glamorous garden party with a handful of spectacular cars. Two decades on, it has become a must-attend moment in the international motoring calendar, blending elegance with adrenaline. Guests don couture dresses as easily as driving gloves, while the lawns of Blenheim play host to classics, modern supercars and future icons.

This year’s platinum anniversary brings new experiences: a dramatic red-carpet arrival across the palace bridge, striking new glass atrium galleries, and even boats displayed across Blenheim’s serene lake. It’s a Salon Privé reinvented for the future, while honouring its timeless spirit.

Lockton: Driving Confidence, Celebrating Community

For the past six years, Lockton Performance has proudly presented the Salon Privé Club Trophy, recognising the passion and precision of the UK’s leading car clubs. Their involvement speaks to a shared mission: not just to celebrate cars, but to protect them, to value their stories, and to support the communities that bring them to life.

At the 20th anniversary event, one special car will once again be crowned with this distinguished honour — a highlight of the weekend that captures the joy and pride of collective passion.

Why This Anniversary Matters

Twenty years is more than a milestone — it is proof that elegance and adrenaline can exist side by side, and that the right partnerships can elevate experiences beyond expectation. Salon Privé has never been about horsepower alone; it’s about connection, confidence and the thrill of being part of something rare.

This is why Lockton’s sponsorship resonates so deeply. Both brands understand that true luxury lies in details — the precision of a hand-stitched leather seat, the peace of mind in knowing your passion is protected, the thrill of stepping into an event that feels both effortless and extraordinary.

Join the Celebration

As Salon Privé turns 20, the lawns of Blenheim will once again welcome the world’s finest cars and most stylish guests. It’s more than an event — it’s a curated celebration of confidence, community and luxury living.

Watchout for tickets to Join Women In Wheels in 2026